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What is Amazon Account Management? Amazon Account Management is an essential part of selling on Amazon. It's a practice that involves providing customers with service, support and improvement opportunities to increase their consumption of a product or service, as well as maximize retention, cross-sell and upsell opportunities within the customer base. It's a way for Amazon sellers to build relationships with their buyers—and it can help you improve your business and make more money! The role of the Amazon account manager is to manage a portfolio of accounts on behalf of Amazon. Amazon account managers are responsible for reviewing every account in their portfolio in complete detail to understand the current level of performance. They engage with brands to understand their goals and expectations from the business. They identify and problem solve day-to-day issues impacting business. What are the benefits of an Amazon account? Are you a seller? If your answer is yes, it means th...

If you're a new seller on Amazon, you might not know exactly how much of a role Amazon account managers play in your business. Account managers are there to help you succeed on the Amazon marketplace, and are capable of helping you with any issue that comes up. In this post, I'll explain what an Amazon account manager does, and how they can be beneficial to you if you're just starting out on Amazon or if you've been selling for years. Amazon vendors have a different experience and use different resources than Amazon sellers. Amazon Account Managers, or AMs, are a resource for Amazon vendors. A vendor's relationship with an AM is similar to a seller's relationship with an ASIN manager, but vendors will find that they will interact with their AM on a more regular basis than they would an ASIN manager. In the same way that a seller might contact their ASIN manager to check on the status of their account, a vendor can contact their AM for account-related questions a...