8 Social Media Tools Every Marketing Agency Swears By
In the fast-paced world of digital promotion, a social media marketing agency lives and breathes efficiency, metrics, and results. To stay ahead and deliver measurable ROI, agencies depend on tools that streamline workflows, provide insights, aid collaboration, and ensure consistent content. Below, we explore eight indispensable tools that many agencies regard almost as indispensable as good coffee — and how they help deliver better results. Why Tools Matter for a Social Media Marketing Agency Before jumping into specific tools, it’s worth understanding what features agencies most need: Multiple platform support (Facebook, Instagram, LinkedIn, TikTok, etc.) Ease of collaboration & approvals for team + clients Analytics & reporting to prove ROI Social listening / monitoring of brand mentions and trends Content planning, scheduling, and optimization These needs shape the choice of tools. Now, let’s get into the eight tools that often top agency toolkits. 1. Hootsuite — All-...