Types of the Market Place and its Management Services
Marketplaces are digital platforms that bring together buyers and sellers. Their main goal is to facilitate the transaction by connecting the buyers with sellers, providing them with a way to evaluate and compare offers, and helping them fulfill their exchange. There are three main types of marketplaces: business-to-business (B2B), business-to-customer (B2C), or peer-to-peer (P2P). Let's look at each type in detail and examine its strengths and weaknesses. A B2B marketplace connects buyers and sellers within an industry. For example, a marketplace for hotels would connect travelers with hotels, but it wouldn't connect travelers with airlines or rental car companies. A B2C marketplace does exactly what its name implies: it connects customers directly with businesses. A P2P marketplace allows individuals to buy and sell from or to each other. For example, an online auction site like eBay is a P2P marketplace that allows buyers and sellers to complete transactions with each othe